Mike has put up a post with his thoughts about the new (Red)emption program where you buy certain products and they give a portion of the purchase to aid programs.
from his post:
I’ve come to the conclusion that I love this program. And I hate it. Let me try to explain why.
The love part is easy. I love it because it will provide funds for saving lives. What’s not to love about that?
Here’s the part with which I’m having trouble. I hate it because it’s a sad commentary, a mirror if you will, reflecting the reality of our culture back to us. The currency of the Kingdom is love. The currency of this material, self-centered culture is “stuff.” Bono is brilliant as he has realized this, and knows we will not give out of love. HIV/AIDS is killing people in numbers too horrible to give voice to. And while this troubles us, it apparently doesn’t trouble us enough to give out of love. The brilliance of Product (Red) is that it will get the money out of us anyway. No love? Fine, then we’ll appeal to your need for the other currency, for stuff. Want a new Gap shirt, and a trendy one at that? Great. Here you go, and by the way, a couple of bucks will go to life-saving drugs.
And the challenge:
I don’t have a clue what the profit margins are like on the iPod, but $10 doesn’t strike me as a lot of money. Let’s be realistic. It’s not. Here’s the choice: You can lay out $200, get a new iPod, and contribute $10 to a good cause. Or, you can just contribute the $10. We believe we can get 1000 people to donate $10 each. We’d like $10 from everyone in the developed world, but we’ll settle for you, and everyone you know. And when we’re done, we’ll pass the money–all of it–along to the Stephen Lewis Foundation.
Think about it.










